pharma marketers 

Tactic is an immersive event where pharmaceutical marketers connect with top healthcare agencies, explore creative strategies, and hear directly from the minds behind today’s most impactful campaigns.
AUGUST 12–14, 2026 | THE BOCA RATON RESORT | BOCA RATON, FL

The Intersection of Strategy + Creative

Tactic unites pharmaceutical marketers and the agencies driving healthcare’s most successful brands. For the first time, agency leaders take the stage to share the strategies, trends, and creative insights shaping the future of pharma marketing. You’ll leave with practical insights, real connections, and a new perspective on how to grow your brand with purpose.

Jim Welsh

Finally, a conference that recognizes the value great industry-agency partnerships bring to pharmaceutical marketing! Tactic puts us at the center of the conversation, giving us the opportunity to share expertise, connect with marketers, and create impactful partnerships.

Jim Welsh - Senior VP - Creative Services - Synchrony Healthcare Communications
Holly Tomlinson

Tactic challenges the norm by connecting marketers with creative agencies leading brand transformation. It’s a must-attend for those seeking an intimate setting to enhance their skills and network with top strategists. 

Holly Tomlinson - Director of Dermatology Product Strategy, Incyte

Who Will Be There?

Tactic is designed for professionals shaping the future of pharma marketing and patient engagement. The event brings together decision-makers and innovators from both pharma and agencies for high-value collaboration.

From Pharma:

  • Marketing Directors & Brand Leads – responsible for brand strategy, positioning, and execution.
  • Digital Team Leaders – driving digital engagement, content strategy, and technology adoption.
  • Innovation & Transformation Teams – exploring new solutions, tools, and partnerships that accelerate patient access and improve outcomes.

From Agencies:

  • Business Development Executives – seeking to build relationships with pharma leaders and showcase capabilities.
  • Account Managers & Client Services Leads – ensuring alignment between pharma needs and agency solutions.
  • Agency C-Suite & Senior Leadership – setting vision, investing in partnerships, and identifying growth opportunities.

What are the key themes?

Blueprints for
Market
Leadership

Consistency
Across Every
Touchpoint

Narratives for
Update and
Adherence

Innovation in
Regulated
Environments

    Thank you for your interest in Tactic!

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